Net-times: My Perspective

A collection of unorganized thoughts about my experience in the online world (by Kevin Shea)

Browsing Posts tagged b2b

Senior level online marketers (aka digital marketers, interactive marketers, web marketers, digital CRM, etc.) need to have a strong understanding of product management to be effective. It’s great knowing individual tactics but if you don’t see the whole picture, you are going to miss key elements in your strategy.  In order to see the big […]

Before I get to the importance of web analytics today and in the future, first let me tell you a little story about an 800 lb gorilla. Google recently announced that it was going to provide a browser plugin that allowed anyone to opt out of being tracked by their metrics reporting product, Google Analytics.  […]