It seems like developing good corporate blogs is in high demand these days. Just yesterday I helped my client Sparta Systems (makers of quality management software) launch their first corporate blog. Here’s a screenshot of the homepage:
It’s always exciting when launching new products. But it’s particularly exciting to see companies really start to understand the power of this social web. This blog, if administered properly, will help promote the company’s authoritative position in their industry by giving their internal talent (which is significant) a channel to discuss topics and events that are important to them. I am consulting with the marketing group which will start seeing positive returns in SEO and PR.
Having done this various times in the past, and knowing how beneficial a properly developed and operated company blog can be, I am constantly amazed at how often it is not included in a company’s marketing effort or implemented poorly.
Sparta is now off to a great start. Now they need to make sure the company adheres to the operating guidelines we have put in place.
Kevin
