Last week, Search Engine Land posted current results for December’s search market share as released by comScore.  It looks like things are moving in the expected direction with Google continuing to climb and maintain the dominant position while Bing edges up a bit.  Yahoo, Ask and AOL all dipped with AOL hitting a record low point.

However, it’s important to note that mobile data is not included.  I actually read this article while taking a break from a blog post about my fishing website yearly analytics review.  This is going to be a yearly post where I briefly outline performance over the past 12 months relative to previous years.

Bing Organic Search for Mobile
When I returned to my analysis, I decided to look at the mobile traffic associated with organic search for this particular website.  Now, it’s important to note that this is a low traffic, niche website with only about 32,000 visits per year.  However, after looking at the data, it was clear that Google drove almost 100% of the mobile search traffic to this particular website.  In fact, I was only able to register a single mobile visit from Bing.  I immediately went to Bing with my Droid X (great phone, btw) to see if I had difficulty navigating to this website via Bing mobile search.  My queries produced good results for the terms my website usually performs well.

Perplexed, I checked various other higher traffic websites that I have access to analytics.  The result:  none showed much organic search traffic from Bing at all.  This tells me that between Android and iPhone, people are using the native Google search and not bothering using Bing.  Would they use Bing if it was the default?  Is search a commodity when compared between Google and Bing?  Is this less a brand game than one of distribution?

And didn’t Microsoft get into a bit of trouble bundling their browser with Windows?  There are similarities to an Android OS and Google search pre-installed, no?

What are your experiences with Bing organic search traffic?

Kevin