Kevin Shea's Resume - Online Business Executive: Marketing, Product Management, Business Development

Kevin Shea
Northern New Jersey
kevin@kevinshea.com

Current Status:
Available for:
Consulting or Direct Hire Positions

Other versions: (pdf)

EXPERIENCE SUMMARY (see also: Bio)

An internet business leader with expertise in digital strategy development, online marketing and business development

Well fitted for senior positions in business operations, interactive marketing or product management for internet based companies

An entrepreneurial thinker with more than 14 years experience developing successful online businesses

Extensive leadership experience developing and managing cross-functional groups

PROFESSIONAL EXPERIENCE

November 2004 - Present Company(s): Twing - Discussion Search 17eway - Business Social Networking (China) Jersey City, NJ, U.S. Shanghai, China Vice President and General Manager	Responsibilities (11/06 - Present) Played a primary role developing the vision of Twing.com and 17eway.com, including the development of business plans, supporting financial forecasts and product specifications. Within 10 months of launch, the Twing product became an authoritative community search engine and discovery tool that maintains a 1.3+ Billion document index. Ongoing responsibility for leading strategy, marketing, business development, operations and P&L management for both businesses in the U.S. and Shanghai, China Hands-on budgeting, planning and deploying multi-million dollar online marketing campaigns using SEM, SEO, content targeting, display, social networking, email and word-of-mouth. Fully engaged in the day-to-day operations as an adviser and decision maker at the product development level. Responsible for the activities of more than 50 employees in the U.S. and China. Responsibilities (11/04 - 11/06): Established an analytics tracking and reporting system for multiple products which required the analysis of non-standard conversion metrics. Deployed several analytical software packages across different websites, including Urchin (Google Analytics), Coremetrics and custom solutions. Provided actionable analytic details to product and marketing teams. Managed a small team of multilingual analysts.
February 2001 - November 2004 Consultant NJ & NY PRINCIPAL	Internet marketing strategies and product management Consultant Client needs assessment, vendor/outsourced resource management, online marketing planning and media buying, software bundling and distribution, project management, client relationship management. Extensive search engine optimization and marketing: natural optimization and SEM Clients included fortune 500 companies, interactive marketing agencies, advertising firms, retail businesses and startups
June 1999 - February 2001 Afternic.com New York, NY DIRECTOR OF OPERATIONS	Operations Management: developed departmental requirements and goals in marketing, ad sales, customer service, business development and product development; hired and supervised managers in each department; managed day-to-day operations; lead daily/weekly team building meetings Business Development: negotiated and managed business partnerships and contracts (example); developed strategic partnership programs including content distribution, affiliate and advertising; managed the development of partnership development programs from initial creation through completion Marketing: directly managed internet media buying and planning operations (CPM/CPC/CPA/PFP/email/affiliate); analyzed direct marketing data for planning purposes; search engine optimization and placement (SEO); coordinated creative development A key decision maker in the development and design of the web property, strategies and business model from inception Company was founded in 1999 and acquired by Register.com in September 2000
July 1998 - June 1999 Theglobe.com New York, NY PRODUCT AND PROJECT MANAGER	Product Integration Manager (2/99 - 6/99) Identified and prioritized all major production initiatives in Sales, Business Development and Marketing Worked closely with business units in the development of their products, assigned resources and integrated them into the production schedule Analyzed and reported site metrics to the heads of all major departments Project Manager (7/98 - 2/99) Project management of business development (2), sales and marketing projects Direct supervision of creative and technical development team Involved in the early-stage development of Marketing, Business Development and Ad Sales Products. Products included were direct response promotions, sweepstakes, advertising creative, marketing content, and live events Company successfully went public (IPO) in November, 1998
February 1997 - July 1998 Planet Access Networks Stanhope, NJ DIRECTOR OF WEB DEVELOPMENT/ONLINE MARKETING Reported to: President	Project and account manager of web development and promotion initiatives for companies ranging from startup to Fortune 500; managed up to 30 projects simultaneously Clients included ABN AMRO, Lockheed Martin, Novartis, Avis, Harry’s Shoes, Solgar Vitamins, Neustar, Crum & Forster Developed project timelines, budgets and reporting from proposal to completion; post-completion account management; developed and reported monthly/quarterly revenue projections Developed and negotiated new business proposals with existing and new clients Advised clients on integrating internet based marketing with traditional marketing strategies Company was successfully acquired by a publicly traded company in 1998
September 1996 - February 1997 Bigfoot Partners New York, NY MARKETING MANAGER Reported to: VP Marketing	Lead in the development of email-based affiliate marketing programs Implemented a successful competitive intelligence analysis system Managed accounts payable and acquired workspace as needed for company growth
August 1994 - February 1997 Telecom Research Services Livingston, NJ PRINCIPAL CONSULTANT	Developed conferences that addressed competitive telecommunications issues; created direct and internet-based marketing materials; negotiated venue relationships; recruited executive level speakers; managed events from concept through completion Consulted with leading telecommunications companies on specific competitive industry issues, including Number Portability and the Internet Trained individuals and the personnel of small to large companies on using the internet as a commercial and research tool Conducted competitive intelligence and market analysis regarding market share opportunities and potential barriers for companies entering the internet space Drafted and negotiated numerous business plans and partnership proposals
December 1993 - July 1994 U.S. Attorney's Office/DynCorp Newark, New Jersey LEGAL TECHNICIAN II (Contract with Security Clearance) Reported to: Assistant U.S. Attorney	Project Management: Worked directly with Assistant U.S. Attorneys on the litigation of Civil Division/Asset Forfeiture matters Conducted legal research, drafted pleadings, assisted in deposition preparation Liaised with the Criminal Division of the U.S. Attorney, DEA, FBI, IRS and other federal/state agencies
February 1993 - December 1993 Herold and Haines, P.A. Warren, NJ PARALEGAL	Project Management of Commercial and Environmental litigation; digested discovery documents and trial transcripts; discovery organization and maintenance; legal research
December 1988 - January 1993 Domino's Pizza Absecon and Brigantine, NJ STORE MANAGER AND REGIONAL MARKETING MANAGER Reported to: Regional superviser	Managed day-to-day operations of busy retail delivery business; supervised staff of 25; responsible for daily, weekly and monthly P/L and inventory reports; personnel schedules, regional print advertising; regional event promotions

TECHNOLOGY EXPERIENCE

Extensive experience across multiple platforms with an emphasis on internet, design and business applications

MS Office Suite, Word, PowerPoint, Excel, Access, MS Project, Outlook, Homesite, Dreamweaver, Photoshop, HTML, Visio, FTP, Adobe

EDUCATIONAL EXPERIENCE, ACCOMPLISHMENTS AND AFFILIATIONS

Thomas Edison State College, NJ B.S. Business Administration (est June 2009)	National Academy for Paralegal Studies, NY Paralegal Certification (1993)
Stockton State College, NJ Marketing Program (1985 - 1989)	United States Coast Guard OUPV "Captain's" License (current)
Emergency First Response Corp Current CPR & 1st Aid Certification (current)	Advanced Open Water Diver Certification
Chaired Non-profit Fund Raising Committee 2002/2003