Dec 2009 - Present

Consultant
Kevin Shea Consulting
NY/NJ

• Internet strategy development for various business types including medium-sized corporations and start-ups
• Develop online reporting requirements for web analytics
• Optimize web assets to leverage natural and paid search marketing efforts
• Develop operating and financial forecasts for early-stage internet-based companies
• Co-founding several internet start-up businesses targeting social, mobile and location-based services

Dec 2008 - Dec 2009

Director of Online Marketing
Intralinks
New York, NY

• Developed a highly effective social media content, message distribution and engagement platform which diversified our brand messaging channels, increased quality web visits and lead conversions 
• Proposed, planned and lead the development of a completely revamped corporate website: Developed business requirements and product specification documentation while managing the project from inception to launch; Hardware platform, operating software and CMS were also upgraded in the process; Introduced the idea of a solutions focused message and navigation system; Website was entirely rewritten, restructured, redesigned and launched within 6 months
• Directly managed all web marketing efforts and significantly increased quality lead conversions from all sources, including: organic search, paid search, social media marketing
• Proposed, planned and launched the company’s first blog platform and related editorial operations: software platform selection, editorial guidelines and documentation, scheduling, social media integration and search engine optimization
• Introduced new executive level online metrics and analytics reporting operations and documentation

Nov 2004 - Nov 2008
Accoona Inc. (parent company)

General Manager
Twing - Discussion Search
Jersey City, NJ, U.S.

VP Business Development Accoona China
Shanghai, China

Director Marketing Analytics Accoona
Jersey City, NJ

GM - Twing (11/06 - 11/08):

• Played a primary role developing the vision of Twing, including the creation of business plans, supporting financial forecasts and product specifications.
  
• Within 10 months of launch, the Twing product became an authoritative community search engine and discovery tool.
  
• Ongoing responsibility for leading strategy, marketing, business development, operations and P&L management for operations in the U.S. and Shanghai, China
• Hands-on budgeting, planning and deploying multi-million dollar online marketing campaigns using paid search, content targeting, display, social networking, email and word-of-mouth.
• Fully engaged in the day-to-day operations as an adviser and decision maker at the product development level.
• Responsible for the activities of more than 50 employees in the U.S. and China.

VP Business Development - Accoona China (6/07 - 11/08)

• Managed operations for the company's Chinese Search Engine and Social Networking divisions located in Shanghai, China
  
• Responsible for building and maintaining relationships, developing financial forecasts, hiring and personnel management of 15 employees
  
• Developed products and relationships that increased market share and grew revenue within China
• Legal corporate entity development and maintenance of the company's wholly foreign owned enterprise in Shanghai (WFOE)

Director Marketing Analytics - Accoona (11/04 - 11/06):

• Managed a multilingual team of analysts that established an metrics tracking and reporting system for multiple products requiring the analysis of non-standard conversion KPIs
  
• Deployed several analytical software packages across different websites, including Urchin (now Google Analytics), Coremetrics and custom solutions
  
• Provided actionable analytic details to product and marketing teams
  
• Played a primary role in the sale of Accoona's U.S. and Chinese search assets in November 2008

February 2001 - November 2004
Consultant - Business Strategies
NJ & NY
PRINCIPAL

Business Strategies Consultant

• Focuse on vendor relationship management, online marketing forecasting and planning, media buying, software bundling and distribution, and project management

• Extensive search engine optimization and marketing: natural optimization and SEM
  
• Launched several small businesses in the food, recreation and entertainment industries

June 1999 - February 2001
Afternic.com
New York, NY
DIRECTOR OF OPERATIONS

• Operations Management: developed departmental requirements and goals in marketing, ad sales, customer service, business development and product development; hired and supervised managers in each department; managed day-to-day operations; lead daily/weekly team building meetings
  
• Business Development: negotiated and managed business partnerships and contracts (example); developed strategic partnership programs including content distribution, affiliate and advertising; managed the development of partnership development programs from initial creation through completion
  
• Marketing: directly managed internet media buying and planning operations (CPM/CPC/CPA/PFP/email/affiliate); analyzed direct marketing data for planning purposes; search engine optimization and placement (SEO); coordinated creative development
  
  A key decision maker in the development and design of the web property, strategies and business model from inception
  
  Company was founded in 1999 and acquired by Register.com in September 2000

July 1998 - June 1999
Theglobe.com
New York, NY
PRODUCT AND PROJECT MANAGER

Product Integration Manager (2/99 - 6/99)

• Identified and prioritized all major production initiatives in Sales, Business Development and Marketing
  
• Worked closely with business units in the development of their products, assigned resources and integrated them into the production schedule
  
• Analyzed and reported site metrics to the heads of all major departments

Project Manager (7/98 - 2/99)

• Project management of business development (2), sales and marketing projects
  
• Direct supervision of creative and technical development team
  
• Involved in the early-stage development of Marketing, Business Development and Ad Sales Products. Products included were direct response promotions, sweepstakes, advertising creative, marketing content, and live events
  
• Company successfully went public (IPO) in November, 1998

• Project and account manager of web development and promotion initiatives for companies ranging from startup to Fortune 500; managed up to 30 projects simultaneously
  
• Clients included ABN AMRO, Lockheed Martin, Novartis, Avis, Harry’s Shoes, Solgar Vitamins, Neustar, Crum & Forster
  
• Developed project timelines, budgets and reporting from proposal to completion; post-completion account management; developed and reported monthly/quarterly revenue projections
  
• Developed and negotiated new business proposals with existing and new clients
  
• Advised clients on integrating internet based marketing with traditional marketing strategies
  
• Company was successfully acquired by a publicly traded company in 1998

• Lead in the development of email-based affiliate marketing programs
  
• Implemented a successful competitive intelligence analysis system
  
• Managed accounts payable and acquired workspace as needed for company growth

• Developed conferences that addressed competitive telecommunications issues; created direct and internet-based marketing materials; negotiated venue relationships; recruited executive level speakers; managed events from concept through completion
  
• Consulted with leading telecommunications companies on specific competitive industry issues, including Number Portability and the Internet
  
• Trained individuals and the personnel of small to large companies on using the internet as a commercial and research tool
  
• Conducted competitive intelligence and market analysis regarding market share opportunities and potential barriers for companies entering the internet space
  
• Drafted and negotiated numerous business plans and partnership proposals

• Project Management: Worked directly with Assistant U.S. Attorneys on the litigation of Civil Division/Asset Forfeiture matters
  
• Conducted legal research, drafted pleadings, assisted in deposition preparation
  
• Liaised with the Criminal Division of the U.S. Attorney, DEA, FBI, IRS and other federal/state agencies