Dec 2009 - Present

Online Marketing Consultant
Kevin Shea Consulting
NY/NJ

Challenge:  (3/2010 - 3/2011) Client required the development of a web reporting system that gives them quantitative and qualitative visibility into lead generation from paid and organic sources, as well as detailed inbound traffic analysis.  Note:  Client had an extremely limited budget for software/resources, zero in-house technical capabilities, a custom CRM solution and several external agencies to manage.

Response:  Integrated web analytics, paid search, marketing automation and custom CRM to provide end-to-end, closed loop reporting capabilities for all inbound sources.  The company achieved valuable insight into both overall lead generation and the quality of those leads tied back to different sources. They plan to deploy this tracking methodology throughout their remaining lead gen assets.

Challenge:  (1/2010 - Present) Client was interested in developing a niche online social product for professionals in China and required market analysis, investor documentaion and viability recommendations.

Response:  Developed initial business model, financial forecasts, competitive analysis, go to market strategy and business plan.  Recommended soft market test in order to validate assumptions in the business model.

Challenge:  (5/2011 - Present) Client is an agency representing social media activities and web development for various consumer brands. Clients of the agency needed verification of proper Google Analytics setup and reporting.

Response:  Clients were provided with a full analysis of their web analytics reporting configuration and advised on the level of accuracy expected. Also provided was a full overview of conversion monitoring capabilities and recommendations on optimizing insights into user behavior. Developed advanced segments for the client to monitor various funnels.Agency was provided with requirements for social media analytics and advanced customization of Google Analytics. I was responsible for validating correct implementation of web analytics within a Facebook implementation and contributing to the collection and reporting of social media KPIs.

Challenge:  (2/2011 - Present) Client is an entertainment personality developing several environmentally friendly brands. Client's current ongoing needs are basic SEO best practice implementation, wiki development, personal social media brand management and strategic advise on Digital PR.

Dec 2008 - Dec 2009

Director of Online Marketing
Intralinks
New York, NY

Challenge: Increase awareness of IntraLinks new messaging, establish closed loop web marketing reporting and significantly increase lead conversions, with a limited budget for this established pre-IPO company.

Accomplishments:

• Developed a highly effective social media content, message distribution and engagement platform which diversified our brand messaging channels, increased quality web visits and lead conversions 
• Proposed, planned and lead the development of a completely revamped corporate website: Developed business requirements and product specification documentation while managing the project from inception to launch; Hardware platform, operating software and CMS were also upgraded in the process; Introduced the idea of a solutions focused message and navigation system; Website was entirely rewritten, restructured, redesigned and launched within 6 months
• Directly managed all web marketing efforts and significantly increased quality lead conversions from all sources, including: organic search, paid search, social media marketing
• Proposed, planned and launched the company’s first blog platform and related editorial operations: software platform selection, editorial guidelines and documentation, scheduling, social media integration and search engine optimization
• Introduced new executive level online metrics and analytics reporting operations and documentation
• IntraLinks executed a successful IPO in August 2010

Nov 2004 - Nov 2008
Accoona Inc.

General Manager
Twing - Discussion Search
Jersey City, NJ, U.S.

VP Business Development Accoona China
Shanghai, China

Director Marketing Analytics Accoona
Jersey City, NJ

GM - Twing (11/06 - 11/08):

Challenge: Stimulate the parent company's stagnant growth by planning and executing an innovative and competitive search product capable of achieving substantial end-user adoption and reasonable monetary valuation.

• Played a primary role developing the vision of Twing, including the creation of business plans, supporting financial forecasts and product specifications.
• Within 10 months of launch, the Twing product became an authoritative community search engine and discovery tool.
• Ongoing responsibility for leading strategy, marketing, business development, operations and P&L management for operations in the U.S. and Shanghai, China
• Hands-on budgeting, planning and deploying multi-million dollar online marketing campaigns using paid search, content targeting, display, social networking, email and word-of-mouth.
• Fully engaged in the day-to-day operations as an adviser and decision maker at the product development level.
• Responsible for the activities of more than 50 employees in the U.S. and China.

VP Business Development - Accoona China (6/07 - 11/08)

Primary Challenge: Manage the company's strategic relationships and business operations in Shanghai, China.

Secondary Challenge: Lead the development of a professional online social product that leveraged the company's existing data assets and technical resources.

• Managed operations for the company's Chinese Search Engine and Social Networking divisions located in Shanghai, China
• Responsible for building and maintaining relationships, developing financial forecasts, hiring and personnel management of 15 employees
• Developed products and relationships that increased market share and grew revenue within China
• Legal corporate entity development and maintenance of the company's wholly foreign owned enterprise (WFOE)

Director Marketing Analytics - Accoona (11/04 - 11/06):

Initial Challenge: Establish web analytics reporting operations for marketing, product and executive teams across multiple websites in 7 languages.

Secondary Challenge: Act as De facto Product Manager of a consumer facing web search engine by developing and documenting the product's business and functional requirements. This included back-end architecture, front-end usability and marketing distribution tools.

• Managed a multilingual team of analysts that established an metrics tracking and reporting system for multiple products requiring the analysis of non-standard conversion KPIs
• Deployed several analytical software packages across different websites, including Urchin (now Google Analytics), Coremetrics and custom solutions
• Provided actionable analytic details to product and marketing teams
• Acting Senior Product Manager for the U.S. and 7 international versions of the search product (2006) – Accoona Search was named as one of Time's "50 Best Websites in 2006"
• Played a primary role in the sale of Accoona's U.S. and Chinese search assets in November 2008

February 2001 - November 2004
Consultant - Business Strategies
NJ & NY
PRINCIPAL

Business Strategies Consultant

• Vendor relationship management
• Online marketing forecasting and planning, media buying
• Software bundling and distribution
• Project management
• Extensive search engine optimization and marketing: natural paid search
• Launched several small businesses in the food, recreation and entertainment industries

June 1999 - February 2001
Afternic.com
New York, NY
DIRECTOR OF OPERATIONS

Challenge: Rapidly build and ramp up this business concept into a revenue generating consumer-to-consumer transactional domain exchange and community.

• Operations Management: developed departmental requirements and goals in marketing, ad sales, customer service, business development and product development; hired and supervised managers in each department; managed day-to-day operations; lead daily/weekly team building meetings
  
• Business Development: negotiated and managed business partnerships and contracts (example); developed strategic partnership programs including content distribution, affiliate and advertising; managed the development of partnership development programs from initial creation through completion
  
• Marketing: directly managed internet media buying and planning operations (CPM/CPC/CPA/PFP/email/affiliate); analyzed direct marketing data for planning purposes; search engine optimization and placement (SEO); coordinated creative development
  
  A key decision maker in the development and design of the web property, strategies and business model from inception
  
  Company was founded in 1999 and acquired by Register.com in September 2000

July 1998 - June 1999
Theglobe.com
New York, NY
PRODUCT AND PROJECT MANAGER

Product Integration Manager (2/99 - 6/99)

• Identified and prioritized all major production initiatives in Sales, Business Development and Marketing
  
• Worked closely with business units in the development of their products, assigned resources and integrated them into the production schedule
  
• Analyzed and reported site metrics to the heads of all major departments

Project Manager (7/98 - 2/99)

• Project management of business development (2), sales and marketing projects
  
• Direct supervision of creative and technical development team
  
• Involved in the early-stage development of Marketing, Business Development and Ad Sales Products. Products included were direct response promotions, content syndication, affiliate, sweepstakes, advertising creative, marketing content, and live events
  
• Company successfully went public (IPO) in November, 1998

• Project and account management of web development and promotion initiatives for companies ranging from startup to Fortune 500; managed up to 30 projects simultaneously
  
• Clients included ABN AMRO, Lockheed Martin, Novartis, Avis, Harry’s Shoes, Solgar Vitamins, Neustar, Crum & Forster
  
• Developed project timelines, budgets and reporting from proposal to completion; post-completion account management; developed and reported monthly/quarterly revenue projections
  
• Developed and negotiated new business proposals with existing and new clients
  
• Advised clients on integrating internet based marketing with traditional marketing strategies
  
• Company was successfully acquired by a publicly traded company in 1998

• Lead in the development of email-based affiliate marketing programs
  
• Implemented a successful competitive intelligence analysis system
  
• Managed accounts payable and acquired workspace as needed for company growth

• Developed conferences that addressed competitive telecommunications issues; created direct and internet-based marketing materials; negotiated venue relationships; recruited executive level speakers; managed events from concept through completion
  
• Consulted with leading telecommunications companies on specific competitive industry issues, including Number Portability and the Internet
  
• Trained individuals and the personnel of small to large companies on using the internet as a commercial and research tool
  
• Conducted competitive intelligence and market analysis regarding market share opportunities and potential barriers for companies entering the internet space
  
• Drafted and negotiated numerous business plans and partnership proposals

• Project Management: Worked directly with Assistant U.S. Attorneys on the litigation of Civil Division/Asset Forfeiture matters
  
• Conducted legal research, drafted pleadings, assisted in deposition preparation
  
• Liaised with the Criminal Division of the U.S. Attorney, DEA, FBI, IRS and other federal/state agencies

• Project Management of Commercial and Environmental litigation; digested discovery documents and trial transcripts; discovery organization and maintenance; legal research

• Managed day-to-day operations of busy retail delivery business; supervised staff of 25; responsible for daily, weekly and monthly P/L and inventory reports; personnel schedules, regional print advertising; regional event promotions